By Kelsie P.
In today’s society, women are still facing a number of injustices, including treatment within the fitness industry. ‘Fit’ women are painted to have slim figures, doused with makeup and their hair done just so, with little to no clothing on. Although this may be the norm for some, for many active women this depiction has no relation to their personal experience. Women are told to be skinny, but not TOO skinny – to work on muscle tone, but don’t become TOO bulky – be strong, but NOT STRONGER than the MEN – and numerous other contradictory idealisms set out by the media. Ladies face inequality not only in the expectations of their physiques and physical abilities, but in the funding, sponsorship and coverage of professional women athletes/teams. The struggle to find a professional women’s match or competition is endless, and if you do happen to stumble upon the rare channel providing the airtime, you can be certain the athlete’s competing are being paid a small fraction of their male counterparts’ salary.
CrossFit is constantly under scrutiny in the media about one thing or another. Amongst the hate and ‘short comings’ people love to find about the sport, the positive promotion of strong women and gender equality tends to become lost. CrossFit exemplifies the respect and proper treatment that should be given to women in sport and how competitions should be carried out, considering the time we live in.
CrossFit embraces the saying ‘strong is beautiful’ to the fullest. Marketing around females in the sport, both professional and amateur, focus on the abilities of the athletes as opposed to their overall aesthetic. Unfortunately, due to the negative conditioning thrust upon females at a young age, women are constantly underestimating what they can achieve physically. In this sport, there is no fear of women becoming ‘too strong’ and are encouraged to explore the lengths to which their bodies can carry them. Instead of promoting what a women looks like, CrossFit takes the angle of ‘look at what this body can do’. Sure, confidence can stem from how a person perceives their attractiveness, but confidence through achieving something through hard work and perseverance is that much more meaningful. An ‘ideal body’ may not be able to do a muscle up or snatch 130 pounds, but a strong, confident and healthy woman can. Once a woman buys into the idea that their bodies aren’t limited to vanity, they become vessels for unlimited fitness potential. They become less concerned with obtaining a certain shape, and more concerned with becoming as fit as they can be. (How CrossFit Might Be Promoting Gender Equality, 2015) Women CrossFit athletes, who are sponsored by companies in addition to CrossFit HQ, like Nike and Reebok, are often depicted doing sports specific movements and showing off their muscles. When these female athletes are interviewed, the focus of the questions rarely strays from the scope of the sport, leaving questions about relationships and clothing preferences left behind.
CrossFit doesn’t adhere to norms that have been established in the sporting world. CrossFit is a considerably new sport, gaining popularity by the day, meaning it has a clean slate to promote equality and turn their cheek to sexist ways. This can be shown as a primary example through the proceedings of the CrossFit games. This past July, the 10th annual CrossFit Games took place in Carson, California and displayed numerous efforts and aspects of gender impartiality throughout. In this competition, both mens’ and womens’ events were given equal broadcast airtime. Both genders, in the individual event, were awarded the same amount of prize money for the ‘Fittest Man on Earth’ and ‘Fittest Woman on Earth’; as well as those placing within the top 10 respectively (amount decreasing with position). Men and women were challenged with the exact same workouts and got to compete within the same arena, in front of well-mixed crowd. In the team event, each team consisted of 2 men and 2 women joining forces to compete co-ed. Additionally, the event commenters, media team, judges and coaches involved a proportionately blended population of both genders. (Is CrossFit Games Coverage Sexist?, 2013) The examples explored above are virtually unheard of in the sports broadcast/organizational industry outside of the up and coming sport of CrossFit.
Katrin Davidsdottir, ‘Fittest Woman on Earth’ for the consecutive 2015/2016 CrossFit Games, perfectly summarizes what the sport of CrossFit is about through saying,
“In CrossFit, both men and women are told they can do anything. You want to achieve a muscle up? You can. You want to set a personal record with your back squats? Go for it. It doesn’t matter what gender you are, it matters what you’re made of. We’re all athletes competing in the same sport, with the same goal: To become stronger, healthier and better people.” (Davidsdottir, 2016)
CrossFit is a sport where women and men are revered equally and females are valued for their ability, not appearance. The sporting world, as well as the professional/everyday world, should take lead from CrossFit and learn what it means to eliminate discrimination and promote women in a positive way.
Davidsdottir, K. (2016, April 6). What CrossFit Can Teach Pro Sports About Gender
Equality. Retrieved January 30, 2017, from
How CrossFit Might Be Promoting Gender Equality. (2015, August 05). Retrieved
January 30, 2017, from
Is CrossFit Games Coverage Sexist? (2013, July 31). Retrieved January 30, 2017,