“Equal pay is as much a myth as it is a minefield” – Why is equal pay in Tennis such an issue in our modern day society?

By Callum F.

Equal pay in general has been an issue for years, and it will most likely still be an ongoing debate for many more due to the current political environment. However, equal pay in sport is also a big issue that is being pushed more and more to the fore, with tennis being the ‘leading light’ in this situation.

For years, influential female tennis players such as Billy Jean King, Chris Evert and Serena Williams have made claims that women are entitled to just as much prize money as the men are, as they are playing the same sport, and doing exactly the same thing, and in the four Grand Slams at least, at the same tournament time. Therefore, equal pay surely makes perfect sense. Serena Williams is just as capable as Roger Federer at hitting a ball over a net, so why is it such an issue? 

The main problems preventing equal pay are revenue, media exposure and the inter-relationship between them and the limitations surrounding them. Godoy-Pressland and Griggs (2014) argue that; ‘The relative exclusion of women’s sport in the media serves to frame women’s sport as less important than men’s’. Media exposure and the perception that creates drives popularity which drives revenue and thus this relative exclusion then results in women’s sport’s inability to earn equal revenue, both from tickets – numbers and prices – and from sponsorships, as men’s sport and therefore pay equal amounts to the competitors. If the Women’s Tennis Association (WTA) paid equal prize money as the Association of Tennis Professionals (ATP) across 12 months, they would be bankrupt within a couple of years, simply due to the relative lack of revenue that the WTA brings in from advertising, sponsorship and the media compared to the ATP. As well as the higher profile that the men’s game has traditionally enjoyed over the women’s, there is also a much higher level of competition at the top of the  men’s game, contesting titles and the top ranking places, than in the women’s. This also drives the level of income generated.  Sport has become more of a business than ever before, so the income/expenditure ratio is key and currently, the men’s game is far more valuable than the women’s, so higher levels of expenditure are possible meaning ultimately that the men get paid more. 

While this argument has been going since the 1960’s, it has become one of the biggest topics in tennis, even more so in the past couple of years. Raymond Moore, (former CEO of the tournament Indian Wells) was the man to instigate this recent debate, when he was quoted as saying ‘If I was a lady player, I’d go down every night on my knees and thank God that Roger Federer and Rafa Nadal were born because they have carried this sport.’ and how ‘the women ride off the coattails of men’ . While both remarks were wildly inappropriate and resulted in Moore’s immediate resignation, it sparked a large debate amongst the players themselves, something which hadn’t been seen since the 60’s. 

The majority of the top male players were all in agreement that the women should receive equal pay, simply because they do the same job. Sir Andy Murray was one of these, openly stating that he was a feminist and fully supported equal pay. However, his long term rival Novak Djokovic voiced that women shouldn’t be paid as much due to the revenue income. This in itself sparked another debate, why does the male’s opinion on this matter so much? Surely the women’s arguments should be heard more, as they are in fact women! 

Sherry (2015) writes that ‘Women’s sport continues to be viewed through the prism of male hegemony in various ways’. The fact that it is taking the men’s opinion on the tour to start making a difference supports Sherry strongly. Why does it still take a male opinion to cause a debate, especially in the ‘modernised society’ that we live in. It points towards a case that the male opinion in sport, and seemingly business is still more important than the women’s, but perversely it may be that very opinion that will finally get women equal pay in tennis.

To conclude, equal pay in tennis has to become a reality sooner rather than later, as there is no strong argument as to why it should not happen. Both bring in the spectators, and both bring in millions of dollars in revenue, so why shouldn’t it be shared equally? While it is realistic in theory, the reality of the situation is that equal pay will not happen unless the ‘sport’ of Tennis becomes less of a business, focusing on how much money can be made and where, and simply reverts to being a sport to entertain. Until that happens, the argument surrounding equal pay will become even more ridiculous and further out-dated. 

Sherry, E., Osborne, A., & Nicholson, M. (2015). Images of Sports Women: A Review. Sex Roles, 15.

Godoy-Pressland, A., & Griggs, G. (2014). The photographic representation of female athletes in the British print media during the London 2012 Olympic games. Sport in Society, 17, 1–16

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One response

  1. Really interesting post Callum!

    I agree fully with your point on the idea of sports becoming business’. The money generated from sponsorship in all sports nowadays, has somewhat removed the idea that sports is a physical activity which can be watched and played by all, and has rather become a money making scam, where you can pay upwards of £50 per ticket.

    The idea of equal pay is something I am a massive fan of. Gender should not be an issue when it comes to talent and pay equality, yet sadly it is. I can understand why women in sports do not make as much, especially with the dominance of male coverage and advertisement, it’s no wonder they can afford to be paying out large pay cheques. I also understand the frustrations of big name female athletes, who would play better than most of their male counterparts, as they are receiving less pay for being more successful.

    I think it was great that big name male players took the side of their female counterparts, and recognized them as great athletes, as opposed to gendered athletes. Maybe the issue with Novak Djokovic is cultural, or just greed for himself. It could also be a case of arrogance, especially with him being at the top tennis for almost 2 years.

    I really enjoyed reading this post, and found some really interesting points throughout. All in all, every athlete should be judged on their success and talent. Not their Gender.

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